While brand names do not typically offend people in international markets, product names can be highly offensive or may mislead customers and translate poorly in the local language. The National image of the country is another considerations while products being made in some countries may make it seem of superior quality and craftsmanship other countries this is not that case and can lessen the value of the consumer places on the product. ... Differences in cultures, laws and languages can limit whether or not a company can standardize their advertisements or whether they need to be modified. ...

• Word Count: 953
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate