Generally all of these food chains follow a franchising marketing mix but with just slight differences. ... Usually when a chain serves their food their portion sizes are reduced but Quick Eats uses the same style cooking and portions that you will see back home. ... Generally all of these fast food chains follow a similar marketing mix but with just slight differences in some brands. All these chains use similar techniques of promotion such as TV commercials, Magazines etc. Generally Quick Eats has a unique made to order cooking style in its restaurant where as other chains have pre cooked fo...

• Word Count: 3817
• Approx Pages: 15
• Grade Level: High School

Advertising in the early times were through newspaper publications and over the radio, relatively simple. ... Fast food chains have changed some of their practices in order to gain the attention of children, and they have been able to achieve this by strategically pairing toys with children's meals. ... Fast food chains such as McDonald's and Burger King have applied this practice into their businesses, and have created sophisticated games and virtual worlds to engage children. ... Another practice used by fast food chains was to apply specific color schemes to their establishments a...

• Word Count: 3838
• Approx Pages: 15
• Grade Level: High School

In 1940, Richard and Maurice McDonald opened a barbeque restaurant that helped them realize that most of the profit they got came from hamburgers so they set up a new self-serve restaurant with an assembly line and named it "McDonalds." They then started to open more restaurants in new locations in ...

• Word Count: 4266
• Approx Pages: 17
• Has Bibliography
• Grade Level: High School

This will develop interest and communicate that we will be open for business: • The most popular newspaper, such as "The Times", "The Daily Telegraph", "The Sun" and "Daily Mail" will be contacted before the launch of "Dinner on Wheels", to promote the new business venture and begin the advertising process. ...

• Word Count: 6817
• Approx Pages: 27
• Has Bibliography
• Grade Level: High School