... plans and bookings (Herald, 2003). This leads Wotif.com to seek to satisfy the increasing need of consumers who requires last-minute accommodations at discount rates. Therefore, Wotif.com provides a marketplace where an exchange can take place between consumers and hotels. With a user-friendly website, ... online market for unsold hotel rooms and holiday packages. The company offers an appealing value proposition to both its customers and suppliers by introducing ease and convenience into the inefficient market. Hotels are now able to fill unused rooms and travelers can gain access to di...

• Word Count: 1434
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate