... quot; content. In this introductory chapter, I first outline the general context of my research topic, and the question addressed in this dissertation. I then outline the theoretical framework I will draw from and the methodology applied to study and analyse selected examples of K-pop producers and artists. The chapter concludes with a brief outline of the dissertation's content and structure. 1.1 PSY's Accidental Success Due ... . Most research was done online, thanks to the wealth of information available on the subject of K-pop. As an international media phenomenon, the non-academic En...

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