1. The objectives and measures of the balance scorecard
... successful. By incorporating innovation process measures, the balance scorecard provides managers with a set of tools that does not only reflect the short term, but also gives insight about the longer term. Operations: This process main aim is to ensure efficient, consistent and timely delivery of existing products and services to existing customers. Postsales Service: This includes the services ... invest in employees and IT and to design the most appropriate organisational structure that could support their strategy. Each measure that is used in the four of the perspectives is not mere...
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate