1. Direct Marketing
... The DMA is the oldest and largest trade association for users and suppliers in the direct, database and interactive marketing fields. Founded in 1917, the DMA has more than 4,700 member organisations, commercial as well as not-for-profit, from the USA and over 50 nations on six continents. Reflecting the revolutionary impact of the WWW and e-commerce on the industry, The DMA has acquired two e-commerce trade associations, the Association for Interactive Media (AIM) New York and the ... and applications. Database marketing is a marketing and sales system that continually gathers, refines a...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate