... has towards the Gucci product. Because the luxury goods market falls well outside the normal boundaries of hierarchical needs, the product range find itself in the sector of non-economic influences. Gucci has come to terms with this in the very early stages of development, and has marketed the prestige and expensive way of life that Gucci has to offer. The product design, quality and ... and advertising, therefore the retailer has some assurance that the product will sell. 1.6 Product design, Quality and Guarantees The design of the various Gucci products remains one of the most importa...

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