StarBucks Starbucks Coffee Co. By. Monica Lucio Starbucks Coffee Co. changed the concept consumers had about drinking coffee. With more than 1000 outlets across the USA (1997 numbers) and the intention of doubling that over the next 3 years and considering ... over the years, with beans accounting for about 15% of the chain's sales. Meanwhile, Starbucks is expanding its offerings, with a line of ice cream for supermarkets and a joint venture with Pepsi Cola to market Frappuccino. At the same time, the company continues to develop sales in alternative outlets, including foodservice and non-tr...

• Word Count: 439
• Approx Pages: 2
• Has Bibliography
• Grade Level: Undergraduate