... 41 countries and territories in the Americas, Europe and the Pacific Rim. Since its founding, American Airlines has made significant investments to provide its customer with customized, personal service. One of the company's most notable efforts to provide a positive customer experience was with the creation of the industry's first frequent-flier program - AAdvantage. ... able to create a regular dialogue with its customers and with this interaction collect vast amounts of relevant customer data. Unfortunately, the company was unable to use the information for targeted, personalized out...

• Word Count: 503
• Approx Pages: 2
• Grade Level: Graduate