1. Direct Marketing
... research, especially amongst existing customers. Questionnaires can be used as part of a regular communication programme, with levels of response being increased by some kind of incentive. Small-scale test mailings can be made to sample a target market. The results can give a quick and accurate picture of market reaction, with minimum risk. A marketing approach that is successful in ... according to products or services being marketed. In some situations the task of selling is more a matter of keeping customers satisfied and the task then calls for more skills of personality and caring....
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate