... toys, it challenged its designers to try new things. Taking a direction it had never pursued before, it-produced lines of toys around two blockbuster movie franchises, Star Wars and Harry Potter. The result was a disaster. Most of the experiments failed. The theme parks, which eventually became popular, drained cash in their early years. And the Star Wars and Harry ... Potter toy lines, because of the volatility of their demand, almost bankrupted LEGO. While the four Star Wars and Harry Potter movies released between 1999 and 2002 boosted sales of the LEGO toys tied to those ...

• Word Count: 3767
• Approx Pages: 15
• Has Bibliography

... various other things, conserved by entering into strategic partnerships with organizations such as Lucas Arts and Warner Bros, whom hold the permits for celebrity Wars and Harry Potter correspondingly. Thus celebrity Wars and Harry Potter have actually frequently already been attributed once the saviors of LEGO during their particular current situation (Sielen, 2013). With a predominantly male market, LEGO have actually lately attempted ... ...

• Word Count: 2913
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate