... concepts has so tar had little impact on consumer research. Except for the implicit recognition of the importance of very abstract goals in research on values and means-end chains (e.g., Reynolds and Olson 2001), the consideration of very concrete goals in decision-making research (e.g., Huffman and Houston 1993), and some very recent work on motives, goals, and desires summarized in a volume ... ...

• Word Count: 3484
• Approx Pages: 14
• Has Bibliography
• Grade Level: High School