... " In 1988, Oldsmobile launched a massive advertising campaign to attract a younger generation of buyers. "This is not your father's Oldsmobile" was going to bring the Oldsmobile name into the mainstream of pop-culture. Every cool hipster from southern California to upstate Maine would be driving a new Oldsmobile. Unfortunately for Oldsmobile, their campaign hit a major fork in the road. The campaign "This is not ... ...

• Word Count: 634
• Approx Pages: 3
• Has Bibliography
• Grade Level: High School