... opportunities seemed endless. A robust network of railroads connected countless small towns and cities, many without stores. And each community, no matter how small, was served by the U.S. Postal Service, a system established by the farsighted authors of the Constitution of the United States in 1787 to help knit the young nation together. "Today, the U.S. boasts a $1.5 trillion market for ... therefore has a higher success rate. The basis for winning direct marketing is targeting the right people with the right offer in a compelling way that generates response. The goal of direct mail is...

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• Approx Pages: 4