"John Kennedy was one of the most image-conscious president's of his century. The imagery sharpened during the presidential years. As president he could better shape favorable symbols, realizing that personal style could counter political frustration, mask ineptness, and create popularity in a media-oriented society." John F Kennedy had a style ... that most Americans liked. He was young, smart and believable. He knew how to work the media to his advantages; magazines and television was his source of power. That was the only way Americans could see the other side of him. Many Americans rate J...

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• Approx Pages: 8