1. Ethnicity In Marketing
... 33 percent in 1999 (Scanlon, 2001). Jupiter expects the percentage of whites using the Internet to grow from 47 percent in 1999 to 76 percent in 2005 (Scanlon, 2001). The numbers can even be higher if companies start to target ethnic groups using different languages and their cultural issues. Companies need to make a special effort to reach out to minorities and ... urban setting companies and marketers are using marketing strategies aimed at that. This is called urban marketing. More than 80 percent of the U.S. population lives in urban settings (Velasquez, 2000). A prime example is th...
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