In the new age compared to the past, productivity has increased due to Information Technology and the Internet as compared to industrialization. ... It is the technology that is driving what has often been called "the information revolution" or what business gurus like to call, the " the network society." ... In most cases, computer software is in fact an investment; therefore, it should be added to the GDP as part of gross private domestic investment. ... An example of this is in the mortgage and lending industry where costumers are using the Internet to shop for information and compare inter...

• Word Count: 881
• Approx Pages: 4
• Grade Level: Undergraduate

No doubt, advertising is needed to give us information and details before we buy that products or services. ... Some of these advertisements may even out misleading information. From the recent study conducted by the Time's Online, all of the respondents admit the importance of the advertising in the society as they can get information. ... Some strongly criticize that advertising do not give out a right ideas or information. ... This duty is as much applicable to our business lives as to our private lives. ...

• Word Count: 461
• Approx Pages: 2
• Grade Level: High School

In other words, information is passed along through the buzz of other people (Laudon & Traver, 2001, p.381). ... Tagged at the bottom of each email message, it advertised its own email service with the message "Get your private, free email at http://www.hotmail.com." ... That being said, it is common that negative information, or content that depicts controversy that the consumer can relate to, is the easiest to spread through viral marketing. ... Advertisers count on controversial topics and jarring topics to further the spread of information and to inspire discussion (Jenkins, 2013). ...

• Word Count: 994
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate

"Anything that's got my name on it, I open, because you never know what it will be," comments one focus group participant in a recent study of direct mail trends commissioned by the Graphic Arts Marketing Information Service (GAMIS) of PIA. ... Direct Marketing - Door-to-Door This form of retailing originated several centuries ago and has mushroomed into a $9 billion industry consisting of about 600 companies selling door-to-door, office-to-office, or at private-home sales meetings. ...

• Word Count: 1056
• Approx Pages: 4