... growing demand for its products and services. IMAX's product differentiation outshines competitors by being valuable and rare. It has a famous reputation for providing excellent format and viewing screens acquired and protected through numerous patents (IMAX). Initially, IMAX used a focused differentiation strategy by focusing on educational films being shown in museums and libraries, but to increase their market share and maintain growth ... ...

• Word Count: 511
• Approx Pages: 2
• Has Bibliography
• Grade Level: Graduate