1. Direct Marketing
... Alliance (IA) Washington, D.C. The DMA shapes the way organisations apply direct/interactive-marketing methods to marketing, sales and customer service activity. Their mission is to encourage growth and profitability of their members and adherence to ethical standards. To achieve this the DMA: 1. Provides strong leadership in government and public affairs representation, public relations and communications, adherence to established ethical guidelines, self-regulation, and the identification ... and promotion of new and best practices to project and grow the business 2. Promote an enviro...
- Word Count: 7912
- Approx Pages: 32
- Grade Level: Undergraduate