... news, although it is sometimes misunderstood in this way. It can be used for various purposes - Advocacy: for business and social concerns. This can include  advertising, marketing, propaganda, public relations, and political communications. - Entertainment: traditionally through performances of acting, music, sports, and TV shows along with light reading; since the late 20th century also through ... science of managing communication between an organization and its key publics to build, manage and sustain its positive image. Examples include: - Corporations: use marketing public r...

• Word Count: 4840
• Approx Pages: 19
• Grade Level: Undergraduate

... faction(Coronel,1999) In the 1960's and early 1970's, before the declaration of martial law, payoffs became an integral part of the news beats. Until now, it is no different. Public relations (PR) people who work for politicians treat reporters to nights out and women, even during non-campaigning seasons. Many PRs found thatfooting the entertainment? bill allowed them access to newsrooms ... an even more money-making business. (Coronel, 1999). The costs of newspapering for a mass market meant that media ownership would be limited to a small elite. Setting up big presses, a large marketi...

• Word Count: 3628
• Approx Pages: 15
• Has Bibliography
• Grade Level: High School