... -it-simple" approach and catering towards the short-haul traveler, SWA was able to operate at very low costs and maintain profitability. Many airlines have attempted to copy the SWA formula, with marginal success. Satellite Airlines To combat the encroachment of low-cost airlines into their own market share, major airlines developed satellite airlines. The concept to create a low-cost no ... ...

• Word Count: 1620
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate