... sporting goods industry one must consider that it is an industry which contains several other niche markets because the area of sporting goods can branch anywhere from hockey sticks to tennis balls. Due to the fact that it is a consolidated industry, the industry has matured in its life cycle and now manufacturers strive to make themselves different. The few large corporations ... purchasing power already held by the larger already established stores. Threat of Substitute Products: Individuals participate in sport for two main reasons. The first being physical activity. There is no real...

• Word Count: 1412
• Approx Pages: 6
• Grade Level: Undergraduate