... design from her for thirty-five dollars. Nike employees called it the "Swoosh." But by the 1990s, when it was worn by Knight endorsers Michael Jordan, golfer Tiger Woods, and tennis champion Pete Sampras, among many others, the Swoosh had become the most recognizable commercial logo in global sports. Davidson later received Nike stock from Knight, and rightly so. Her design ... juggernaut capitalism. After all, the defining factor of its engine, advertising, is not ever to convey the whole truth but to promote a partial truth (and sometimes an untruth) as the real truth. In short, varyi...

• Word Count: 1589
• Approx Pages: 6
• Grade Level: Undergraduate