... customer service. R&D • Most significant breakthroughs in golf clubs design happened from between 8 and 30 years ago. CGC's Big Bertha (BB) Metal Woods, introduced in 1991, have been its only real standout contribution to the industry. All other advances, such as BB X-14 irons and BB Titanium Woods, have all been applications of the same principle, i.e. transferring weight from an inefficient ... have they overestimated the market share and hence, income, they will gain in this market. • Additionally, are they missing out on other potential sporting goods markets, such as the tennis...

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