1. Strategic Marketing Of Saturn
... had a very strong and efficient strategic marketing planning. Saturn's managers viewed partnerships as key to success. All company members, suppliers and distributors worked very close together and shared all the risks and rewards. Saturn got all the best: "the latest technology, manufacturing methods, pacesetting labor relations, and participatory management ideas."" All employees of the new plant got trained on how to ... quality of the product has to do a lot with GM. In current conditions it is almost impossible for Saturn to set up their own production process without General Motor...
- Word Count: 1030
- Approx Pages: 4
- Grade Level: High School