... and avoidance of "the spoiler effect- where one's least favorite candidate is elected through defection. Past American elections have clearly showed distaste for "wasted votes."" The campaigns of Robert LaFollette, William Lemke, Henry Wallace, Eugene McCarthy and John Anderson all followed the traditional path of an early peak and a trend toward Election Day. In 1948, President Truman ... like the ads. Third-party advertising can be effective if the resources are available and utilized. Nielsen Media Research noted that "the ratings and average minute audiences for Ross Perot's presiden...

• Word Count: 5164
• Approx Pages: 21
• Has Bibliography