... adults. They attempted to diverge from its usual heavy spending tactics after witnessing the SoBe Beverage Co. grow from an unknown into a $133 million fruit beverage force through intensive grass-roots efforts. Instead of coming out with a stream of television ads attempting to reach teenagers, Pepsi decided upon a combination of sampling, event marketing, and a Web site to introduce their new fruit ... ...

• Word Count: 1516
• Approx Pages: 6