... At present foreign invested car manufacturers in China are forced to comply with the 40% local content requirement, in addition there are tariffs on auto components. So even though the manufacturers prefer foreign produced parts due to quality issues, legal aspects forces them to use domestically produced parts at ... competitors. But in favour for BMW is the brand loyalty of their customers and current trends are also on BMW's side "Relative to the auto sector, I see BMW as an outperformer" (www.news.bbc.co.uk) 5. Competitive rivalry between Existing Players The competition in the Chines...

• Word Count: 5026
• Approx Pages: 20
• Has Bibliography
• Grade Level: High School