1. Hummer Case Analysis
Section 2 of this document contains an analysis of the strengths, weaknesses, opportunities, and threats (SWOT) of AM General. Section 3 provides an analysis of the alternative market segments that may be pursued for the Hummer. ... Section 5 draws conclusions and makes recommendations for the marketing mix for the Hummer. 2 SWOT Analysis This section reviews the strengths, weaknesses, external opportunities, and external threats (SWOT) for AM General. ...
- Word Count: 1904
- Approx Pages: 8
- Grade Level: Undergraduate