... first study that I will discuss and analyze is the journal article titled, "Interpersonal Attraction and Attitude Similarity-. Donn Byrne conducted this experiment in 1960 at the University of Texas at Austin. This study investigated the direction and strength of affect displays between different genders in relationships. Byrne hypothesized that after interaction has begun, reciprocal reward and punishment is a vital determining factor ... ...

• Word Count: 3520
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate