... reported in 2000, the 55 percent of American adults who have ever purchased by direct selling is exceeded only by the percentage of those who have ever purchased via retail stores (96%) or through mail order catalogs (83%). The primary reason we chose direct sales marketing is we feel that the consumer, in this age of internet commerce, will have a better ... direct sales because we want to target a demographic that will purchase from a trusted retail vendor such as the major department store. We've decided to sell this product at department stores like Macy's, Strawbridge's, J.C. Penne...

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