1. IMC
... the next step such as getting more information, asking some questions and making order and so on. Targeting is the key. Appropriate targeting is the key to success in the internet advertising. Internet, more precisely, particular web sites are kinds of media to appeal to specific target not to mass audience. There will be complete different way from traditional mass media. Will ... transaction, of course. Traditionally, direct marketing utilize mail, TV commercials, catalogs to send information to the prospects and receive orders using mail, 1-800 number telephone or facsimile. Now that ...
- Word Count: 2147
- Approx Pages: 9
- Grade Level: High School