... in sales at some time in the future. Direct Marketing is low cost and low risk in the sense that no significant spend has to be made before obtaining proven test results. The cost per 'theoretic' contact may be higher than for mass advertising; but the wastage on uninterested contacts is much less. Each direct marketing promotion provides data that can ... led to a proliferation of subcultures or segments within society based on a variety of criteria (e.g. music, fashion, religion, hobbies, interests and employment), in addition to the traditional demographic variables of age, sex and i...

• Word Count: 1965
• Approx Pages: 8
• Grade Level: Undergraduate