1. Business Summary - The Coca-Cola Company
... Coca-Cola brand is largely dependent on an intricate integration of legal protections including patents, copyrights and trade secret. Coca-Cola Logo is most widely recognized in the world. The shape of the Coca Cola bottle is also familiar trade mark. The estimated value of the Cokes trademark is approximately seventy billion dollars. Conclusion Aggressive marketing is still considered as the ... ...
- Word Count: 841
- Approx Pages: 3
- Has Bibliography
- Grade Level: High School