1. Start Something That Matters by Blake Mycoskie
... guy that agreed, and they began to make, sell, and give away alpargatas. Slowly gained popularity day by day, TOMs got big enough where their story reached editors at the LA Times, gaining them a headlining article. After that more articles and reports about TOMs kept surfacing, and the company blew up ... , they implemented an ad campaign claiming 7 of their subs had less than 6 grams of fat. To make a long story short, having Jared just tell his story during commercials worked a thousand times better than the campaign that just threw a couple numbers in your face. In Blake's case, the ....
- Word Count: 2616
- Approx Pages: 10