... , Minna Marita Mattila, 2001). Where that leads us? But of course at the conviction that C.S.M is actually derived from the self - interest and egoist instinct. In other words is what Adam Smith defined many years ago as the basic model of bargain in "Wealth of nations"(1973): "Give me that which I want and you shall have this which you want is the ... to social and environmental issues, in order you (the consumers) to recognize us as social responsible organizations, trust our products and bring us profit in the long run". Because as Smith has said that all human actions can ultimately ...

• Word Count: 2832
• Approx Pages: 11
• Has Bibliography
• Grade Level: High School