... personality is an attractive and appealing concept in the marketing of today. Schiffman et al. (2001) stated that customer's personality has influences on various aspects of consumer behavior. For this reason, many companies are trying to get targeted customer's attention by creating a distinctive brand image for their product. In the United States, promotion of ... the three participants. 2.0 Analysis 2.1 Literature Review Based On Brand Personality Kim, Han & Park (2001) stated that brand personality relates a customer's characteristics with various aspects of consumer behavior and b...

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