... dealt with in a University of Arizona study which considered the negative effect on performance of gender stereotyping when applied to female maths students (Schmader, 2002). Using the qualitative methodology of focus groups, this study aims to encourage participants to discuss their views on gender stereotypes in a relaxed, open environment. A qualitative rather than quantitative process was chosen for this study as it can provide more in ... causes stereotypes to be passed on from generation to generation, effects on individuals and society of gender stereotypes and finally, challengi...

• Word Count: 2714
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate