... a new attitude as to what is rude and what isn't. To further instil this message a mother may praise the child when she uses good manners, and punish her when she does not. A good case study to look at here is the Quit campaign. Credible sources such as doctors, patients and medical professionals used fear tactics and supportive visuals to teach us that smoking ... was not good for our health. Those who accepted smoking in the past learned this new attitude. Non-smokers decided smokers were bad, and some smokers ... example if they were being pressured by an outside group. A case study...

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