... brought completely into power as the new President, CEO and also holding down his original position of Chairman of the Board. Herb Kelleher believes "Southwest Airlines has a reputation as the wild and crazy guy of commercial aviation." (Kelleher, 1997). He believes business should not just be business, he ... Kelleher wants his employees to be themselves and not some boring usual business person who looks like they have no sense of humour (Kelleher, 1997). Southwest airlines have a different planning strategy to the usual methods discussed by people who study planning and strategies. (...

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