... have achieved their profitability through maximization of revenue. There are several ways to increase revenue, the easiest being to increase passenger load factor. Southwest flew at a 68.1 percent load factor in 2001. Non-profitable companies such as United Airlines and U.S. Air Ways flew at less than 50 percent load factor. The passenger load factor is extremely important since "75 percent of ... U.S. airline industry's revenue comes from passengers" according to the Air Transportation Association. Of that 75 percent "nearly 80 percent comes from domestic travel". For this reason airlin...

• Word Count: 1249
• Approx Pages: 5
• Has Bibliography
• Grade Level: High School

... political or legal aspects make up the general environment. The customers, competitors, suppliers, industry regulation, and advocacy groups make up the specific environment. The general environment has affected American Airlines in many ways. First the economy has been in a period of a recession since the September 11th attacks. The economy is suffering due to the lack of consumer spending. ... relief effort program which aids passengers, crew members, and their families in a period of an airline disaster by arranging hotel accommodations, and providing emergency food and clothing. Americ...

• Word Count: 1141
• Approx Pages: 5
• Grade Level: High School