... known brand names, and that mere manipulation of country of assembly or manufacture probably does not eliminate the effects of those cues. For instance, telling experimental subjects that a Samsung sound system or Toyota car was assembled in one or the other country may not stop them continuing to regard them as a Korean or Japanese brand respectively, and conclusions based on a contrary ... , be the most influential cue, brand- (1992) VCRs, t-shirts. Brands included Toyota, by-country interaction only for Ford, Lada, Sony, Sanyo, Samsung automobiles Tse and Gorn Two brands used for ster...

• Word Count: 7350
• Approx Pages: 29
• Has Bibliography
• Grade Level: High School