1. The Link of Attitude and Behavior
... responses to the attitude object. The evidence that components of affection and cognition do not always match behaviour is shown in the study by LaPiere. Many people confuse themselves by thinking an individual's attitude and behaviour is directly linked; this is because examples of ... places said no they wouldn't, 1% said yes they would, and the remainder said it would depend on the circumstances (Hogg, 1998). This study confirms the inconsistency of the attitude-behaviour link. Further studies also concluded similar results. Wicker (1969) discovered that the average correlation betwe...
- Word Count: 1527
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate