Norms thus develop from an individual's desire and learning to fit in. 4.2. ... In everyday life, norms are often established on a subconscious level. ... Reinforcement can increase the performance of desired behaviour and punishment can discourage undesired behaviour, even though the target individual remains consciously unaware of the manipulation. ...

• Word Count: 4598
• Approx Pages: 18
• Has Bibliography
• Grade Level: High School