... to new markets and be able to compete with other companies both in quality and cost. The development of Swatch ® allowed one company, the Swiss Corporation for Microelectronics and Watchmaking Industries (SMN), to do just that. SMN developed a product that was appealing to a younger target market. Their new ... The company developed an advertising campaign that was new to the watch industry and was strongly directed at a younger audience. BACKGROUND For years the Swiss watch industry had a competitive advantage on the watch market, in fact they had little or no competition and often h...

• Word Count: 1528
• Approx Pages: 6
• Has Bibliography