... in vain. Ego involvement, as mentioned is a factor that affects the receiver and helps determine whether there will be a change in behavior as a response to the message. Ego involvement is a synonym for your level of commitment to something. The attempt from a persuasive campaign is to try to place some sort of control over the receiver's level of involvement or commitment so ... ...

• Word Count: 4194
• Approx Pages: 17
• Has Bibliography
• Grade Level: High School