... market (Rusli). "For Google, it's important for them to make sure that the mobile space is not dominated by one company, that being Apple," said Steve Weinstein, an analyst at Pacific Crest Securities. The acquisition allows Google to "drive down costs and create a product that is pioneering with Google services around it" (Rusli). Apple oversees the operations behind ... will have greater control over pricing and distribution (Rusli). "This is an opportunity for Google to jumpstart the market, in pricing and innovation," said Avi Seidmann, an information systems professor at the Univer...

• Word Count: 1029
• Approx Pages: 4
• Has Bibliography
• Grade Level: Undergraduate