... for a low-fare, no-frills airline to fly between major Texas cities. He doodled a triangle on the napkin, labeled the points Dallas, Houston, and San Antonio, Texas. King's idea was to offer flights with fares so low, people would choose to fly instead of drive to those destinations. And thus, the tale of Southwest Airlines began. In the early years, Southwest faced other legal ... also rejects formal strategic planning. Because things change so fast in the airline industry the company has learned to forecast and plan by preparing for a variety of possibilities. The next two norms of So...

• Word Count: 3854
• Approx Pages: 15
• Grade Level: High School