... 2004, p. 32). Technology has a tremendous impact on our lifestyles, our consumption patterns, and our economic well being (Etzel et al., 2004, p. 43). Technological breakthroughs can affect the market through the startup of new industries, altering or destroying existing industries, and stimulating markets and industries not related to the new technology (Etzel et al., 2004, p. 44). International marketing takes ... place when an organization actively markets its products in two or more countries (Etzel et al., 2004, p. 55). A firm moves beyond its domestic market into international tra...

• Word Count: 2942
• Approx Pages: 12
• Grade Level: High School