... as a trademark; in Swiss German, Nestlé means 'little nest' (Nestlé.com) World War I created a tremendous demand for dairy products in the form of government contracts. Nestlé purchased factories in the United States and production doubled; however, when the war ended the contracts dried up. It became necessary for Nestlé to diversify their product line to include coffee and ... ironically World War II (WWII) helped speed the introduction of this beverage. The NESCAFÉ beverage became a staple ... to bring the best products to market throughout the world. The brands Nestle has to o...

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• Grade Level: High School